Brands participate in Zekeya™ by placing approved content inside an existing city engagement structure—without disrupting hotels, venues, teams, or the public experience.

Zekeya™ is not an ad network. It is a city-scale engagement system that people access by tapping a physical symbol. Brand participation occurs as digital placement inside those experiences—only when a guest chooses to tap.

Brand participation:

  • Is guest-initiated: the interaction begins only when a guest taps the Zekeya™ symbol.
  • Delivers value in context—brands provide offers and content that match what the guest is seeking in that moment.
  • Follows a defined placement structure—brands do not override city, venue, hotel, or team priorities.
  • Operates without personal data capture, guest accounts, individual profiling, or app-based targeting.
  • Is reviewed against content standards and prohibited categories before any placement is approved.

Offer Requirements

Brand placement in Zekeya™ is not a logo drop. It must provide real value to the guest—such as a discount, exclusive access, a benefit, or an action the guest can take immediately.

  • Must include a clear offer or benefit (e.g., discount, BOGO, VIP access, limited-time perk).
  • Must be relevant in context: if the guest is exploring dining, the offer must be dining-relevant; if shopping, shopping-relevant.
  • No app downloads or software installation may be required.
  • No email collection, account creation, or form submission.
  • Must comply with placement standards and prohibited categories.

These requirements are enforced to protect public trust and ensure brand participation improves the guest experience.

How It Works for Brands

Brand Content & Offer
Zekeya™ Content Review & Standards
Placement Structure (City Environments)
Public Tap
Measured Engagement (Aggregate)

Brands provide approved creative and a defined offer that delivers value in the moment.

Content is reviewed against standards, prohibited categories, and placement rules designed to protect the city experience and stakeholder environments.

When the public sees the Zekeya™ symbol, they tap their mobile phone and brand content appears in context—without apps, accounts, or personal data capture.

Measurement is based on aggregate engagement signals, not individual tracking.

System Safety and Privacy

Zekeya™ is designed to provide information and experiences without collecting personal data or monitoring guests.

  • No app downloads
  • No guest accounts
  • No personal data capture
  • No surveillance or tracking
  • Designed for access—not observation

These are system constraints, not optional settings.

Operational Impact

Brand participation is structured to be additive to the public experience without creating operational burden for stakeholders.

What Changes

  • Brands appear in context at the point of experience through a consistent access pattern.
  • Engagement becomes measurable through aggregate signals tied to location and moment.
  • Offers can be structured to deliver real value without requiring sign-ups or downloads.

What Stays the Same

  • No personal data capture, guest accounts, or individual profiling.
  • Hotels, venues, teams, and city environments retain operational control within their spaces.
  • Content standards and prohibited categories remain enforced to protect public trust.

Start with a Brand Briefing

If your organization is evaluating Zekeya™, the next step is a briefing to review placement structure, content standards, prohibited categories, and measurement approach—before any placement is considered.