
Zekeya™ is not an ad network. It is a city-scale engagement system that people access by tapping a physical symbol. Brand participation occurs as digital placement inside those experiences—only when a guest chooses to tap.
Brand participation:
Brand placement in Zekeya™ is not a logo drop. It must provide real value to the guest—such as a discount, exclusive access, a benefit, or an action the guest can take immediately.
These requirements are enforced to protect public trust and ensure brand participation improves the guest experience.
Brands provide approved creative and a defined offer that delivers value in the moment.
Content is reviewed against standards, prohibited categories, and placement rules designed to protect the city experience and stakeholder environments.
When the public sees the Zekeya™ symbol, they tap their mobile phone and brand content appears in context—without apps, accounts, or personal data capture.
Measurement is based on aggregate engagement signals, not individual tracking.
Zekeya™ is designed to provide information and experiences without collecting personal data or monitoring guests.
These are system constraints, not optional settings.
Brand participation is structured to be additive to the public experience without creating operational burden for stakeholders.
If your organization is evaluating Zekeya™, the next step is a briefing to review placement structure, content standards, prohibited categories, and measurement approach—before any placement is considered.